Newsletter - April 2025

Unused Data and Sustainability Concerns

AI enthusiasm is driving a surge in single-use data, most of which many organisations struggle to determine whether it’s worth keeping or not... 

ComputerWeekly.com states “nearly one third (30.5%) find it difficult to identify what data to keep and what to dispose of because of the data’s potential use for AI projects in the future.”

The result, unfortunately, is often piles of unused data adding to storage costs and sustainability concerns. And while this may initially sound like a storage issue, we’re inclined to argue it’s not.

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Data Quality isn’t a Technical Issue!

Data quality isn’t a technical issue - it’s a human one!

This report does a great job of highlighting why data problems often stem from behaviours and culture rather than technology alone. Human errors such as poor input, lack of accountability, and misaligned incentives can undermine even the most advanced data systems, and here’s why: 

 People create the data. If teams don’t understand its importance or aren’t trained to manage it correctly, errors multiply.
 Decisions shape the data. Business rules, governance structures, and priorities determine how data is collected and maintained.
 Culture sustains the data. When organisations treat data as an asset, quality becomes a shared responsibility rather than an IT afterthought.

Curious

Data Analysts - How Effective are You?

Many Data analysts, listen up! If you want to be seen as more effective in your organisation, adopting great habits is the way to go. 

Don Collins has created a helpful list with practical and clear actions for effective data analyst work. 

We are especially taken by #12, because if no one understands your insights, do they even exist?  Too many great analyses get lost in translation because they’re buried in jargon or overly complex visuals.

Read On

Optimising a Data Warehouse

Heads up: here are some important considerations in managing and optimising a Data Warehouse. 

In his post below, Ashish Joshi covers practices such as:

 Metadata management
 ETL (Extract, Transform, Load) processes
 Data lake integration
 Data warehouse automation
 Real-time data warehousing
 Scalability and performance optimisation
 Compliance and regulatory considerations 

This lays out a great framework for effective data warehouse management.

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Open Webinar - This Friday

Open Webinar May 2nd - save the date

The Value of Master Data Management in Sustainability hosted by Matthew Cawsey.

Matt has a wealth of experience to share, having spent over 20 years in enterprise software with the world’s leading data management companies. His passion is driving growth for customers with trusted, rich, complete, curated data, and he’s also a qualified marketer within pragmatic product marketing. 

He is a highly experienced professional in customer information management, enterprise data quality, multidomain master data management and data governance & compliance.

Sounds like we could all learn a thing or two here!

Click here to register The Value of Master Data Management in Sustainability

Did you miss our latest Webinar?

Information Fitness hosted by Ben Meade

This was a great webinar for both data professionals and business leaders with Ben looking at how AI increasingly reshapes business strategy, and the importance of having a solid data and governance framework in place in order to maximise ROI and agility.

He explores how to acquire, manage, protect, and leverage  high-value data as a strategic asset, offering actionable insights and a Q&A session too.

Members Only Webinar

In this session, Tina explores how strong data and AI governance can drive meaningful organisational success, using the anti-human trafficking initiative STOP THE TRAFFIK as a powerful case study.

Excelling at storytelling, she shares real-world examples, lessons learned, and how data quality and governance can become vital tools in the fight against human trafficking.

Tina Salvage is an experienced management professional with a strong background in the financial services industry, specialising in data management and governance. She has extensive experience in financial crime compliance and money laundering. Her passion lies in building data management strategies that enable organisations to achieve their goals.

Even if human trafficking doesn’t feature heavily in your professional life, this is well worth catching up with!

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Each of our webinars addresses a specific aspect of data management or the challenges and opportunities facing us data practitioners. They’re hugely popular and valuable so, if you didn’t catch them all,  why not take a look at our fantastic archive here DAMA UK - Past Public Events