AI is creating enormous opportunities for organisations to improve data quality, automate processes, and accelerate decision-making. But it is also amplifying existing data challenges and exposing weaknesses in governance and trust.

This webinar explores the reality behind the headlines, examining where AI genuinely helps MDM, where it creates new risks, and how organisations can prepare for an AI-enabled future built on trusted master data.

Join Sacha Dawes and Julien Peltier from Semarchy in this engaging session as they explore this important and some could say urgent topic

Sacha Dawes: Chief Product Officer, Semarchy

Sacha leads product vision and strategy at Semarchy. He brings over 20 years of product management and marketing experience, driving innovation across SaaS and enterprise software. Previously, he held senior roles at Microsoft, Flexera, and SolarWinds.

Julien Peltier: Vice President, Platform Success, Semarchy

Julien leads global Platform Success at Semarchy, helping customers, partners and organisations design and implement data strategies that deliver measurable business value. Working with customers across industries, Julien has extensive experience guiding organisations through complex Master Data Management, data governance, and digital transformation initiatives.

Combining technical expertise with a strong focus on business outcomes, Julien works closely with data leaders to address challenges around data quality, governance, customer and product data management, and the growing role of AI in enterprise data ecosystems. He is passionate about helping organisations turn trusted data into a competitive advantage

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