Overview: This session focuses on dispelling myths and emphasising the tangible benefits of MDM. Attendees will learn how pragmatic, well-executed MDM initiatives can lead to measurable improvements in business performance, customer satisfaction, and compliance, without falling prey to unnecessary hype.

Key Points:

  • Common misconceptions about MDM and how to avoid them
  • Aligning MDM strategies with specific business goals and needs
  • Case studies demonstrating ROI from practical MDM implementations
  • The importance of stakeholder engagement and change management
  • Balancing technology, process, and people for sustainable MDM success

Sue Geuens

Sue is the proverbial “dataholic,” and it shows. Being able to assist organisations both large and small to not just understand their data and why it is so imperative to manage it, but to also work out their best route to achieve this, is the reason Sue gets up and “goes to work” each day.Whether she needs to dive into the weeds with the data analysts and quality auditors to look at their data or talk to the C-level team about their data challenges and successes, she enjoys each and every part of this growing professional industry.

Every time she “talks data,” she believes that she opens the eyes of at least one person to exactly why she is so passionate about what she does. That person takes this knowledge back to their organisation and does exactly the same – sparking the passion in the next person.

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